Kristina

PHILOSOPHY
Designing with Intent. Leading with Impact.

curiousity
Whether navigating ambiguity, shifting priorities, or complex stakeholder needs, I lead with curiosity, structure, and a steady hand.

clarity
I believe design should simplify — cutting through the noise to help teams and users focus on what truly matters.

collaboration
Great outcomes come from co-creation. I bring people together across disciplines to align early, solve the right problems, and move with purpose.

strategy
I zoom out to see the system and zoom in to make it real — connecting high-level strategy to meaningful, user-centered outcomes.
ABOUT ME
I am a strategic designer with a deep love for turning Complexity into clarity.
My path into design wasn’t linear - I started in account management and sales, always asking: How can we make this better? That curiosity led me to design, where I found the perfect mix of empathy, systems thinking, and creative problem-solving.
Over the years, I’ve grown from crafting thoughtful interfaces to leading product discovery, shaping strategy, and building collaborative, cross-functional teams. I thrive in the messy middle - where ideas are fuzzy, and direction is needed most.
At the heart of my work is a simple goal: to bring calm to chaos. Whether I’m aligning stakeholders, improving workflows, or simplifying user experiences, I focus on clarity, connection, and impact.
These days, I’m focused on scaling that impact - mentoring teams, driving better ways of working, and building tools that help people do their best work.
Outside of work, I’m happiest on a mountain - snowboarding in the winter, soaking up sunshine in the summer with my family, and exploring great food spots in beautifully designed spaces.

Team Feedback.









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